Coffee Houses or Coffee Chains?
| We have talked quite a bit about thinking like your customers and giving them what they want. We have really been trying to integrate these type of ideas into our business planning with Cafe Evoke and we have made it a priority to server our community and our customers. The Entrepreneurial Mind turned me on to a post that was talking about this same thin. Anita Campbell at Small Business Trends offered this post on how independent coffeehouses understand their market. I have shared this feeling for the past year. The great thing about going independent (to drink coffee) is that you have a flexible model and direct contact between owners and customers. There is a friendship created in the idependent setting that is lost in the giants. If you read through the comments that were posted at this site, you will find a great list of things from Valdis Krebs, a social network analysis. He offers the following to remember if you want to start a business with coffee and wifi... For the coffee/wifi entrepreneur... * make the wifi free with purchase * make sure you have plenty of connections/routers[Arabica UC was quickly overloaded when many laptops show up] * have an updated and informative web page * find a good pastry vendor * stay open long hours [6am to midnight?] * make sure you have plenty of outlets for electricity * to rent computers charge reasonable rates... maybe do a special: unlimited coffee&computer over 2/4/6/8 hours for X dollars. * Mix of tables and soft furniture * Invite the bloggers on openeing day Have a great one.. --be bold |
...a thought by Cafe Evoke Coffee Catering at 3/31/2005 07:31:00 AM
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Comments on "Coffee Houses or Coffee Chains?"
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Valdis said ... (4/05/2005 06:20:00 PM) :
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Jason Duncan said ... (4/05/2005 07:44:00 PM) :
post a commentHere are some pix of independent coffee houses around Cleveland that we toured looking for the endless cup and continuous WiFi connection. Only chain coffee place we included on the tour was Panera -- but they are smart enough to offer free WiFi.
http://www.flickr.com/photos/orgnet/sets/175048/
Enjoy!
Valdis..
Thank you for your input in this. Your study was great and I enjoyed reading it. I look forward to viewing the pictures and I hope to read new studies in the future.
Thanks for the advice and I hope I can keep recieving it!
--be bold