Panic Marketing

We were talking in class yesterday about panic marketing and how many entreprenuers will market market market and when sales turn because of it, somewhat put it on the backburner until there is a huge problem and they have to enter "panic" mode. Here is the way I see it. Image that you are back as a kid playing with balloons, not the kind that will float away and make your voice sound wierd, but the good ol' fashioned "blow them up" kind. It was always a fun game to hit them in the air and while it was in the air, run and hit the other one and try and get back to it before it hits the ground. This is what marketing is like. It has to be a constant game of keeping your ads going and getting your name out there so they don't hit the ground and cause a failure in the business. It seems that many entrepreneurs think of their marketing and advertising as the "hit it and it will never come down" kind of balloon. Well, not only does this type of balloon make your voice sound funny, it also will come down eventually and often when we are not looking. This is what you don't want to happen with your marketing plan. It is not a one time event but an ongoing process. --be bold