It's Your Identity

Stylish and functional--Aside from being one of the very first impressions of your business, signs also serve several functions. They can be decorative—think of “cappuccino” in neon yellow scribbled across a brick wall; informative—a “John’s Coffeehouse and Café” sign lets passersby know that this establishment serves coffee and food; or attention-getting—the pink glow from that neon coffee cup may attract traffic from blocks away. This artical from Specialty Coffee Retailer is all about choosing singage and your identity. We have designed our logos, letter head, website, etc with the exact same colors, styles, fonts, etc. We wanted to create a sense of familiarity so that when people see the greys, greens, and oranges in our logos they will know that it is Cafe Evoke. No matter the function, all signage, says Dawn Pankow, marketing manager for The Howard Company, Brookfield, Wis., should do one thing—match the décor and ambiance of the coffeehouse. “If it’s a dimly lit location,” Pankow offers as an example, “you want to have the menuboard fit in.” Your identity is one of the most important things when trying to set yourself apart in the market. It is worth the extra dollars to do it right. If you are setting out to create your identity, go all out or don't do it at all. Remember, this is who you are! ~~be bold. Check out our identity at Cafe Evoke.com