About Cafe Evoke Catering

    Café Evoke Catering's mission is more than coffee; it is a passionate interaction with the local and global communities. We use Fair Trade Certified products whenever we can. When Café Evoke Catering is at your event, rest assured your coffee, tea, and espresso is Fair Trade Certified.

    When you hire one of our Baristas, you are getting a trained professional who is passionate about coffee from the bean to the cup. We strive to give each and every one of our clients the personal attention that is deserved.

    Please contact us today for booking and package information. You can email us through our website or call 405-517-0517.

    Thank you for choosing a Fair Trade coffee catering company. We look forward to a long friendship.

    ..be bold (Oh, and tell your friends!)

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    Friday, July 08, 2005

    It's About Your Customers

    I am going to start with what I call the "quote of the day" which I haven't posted lately..

    "The only way we avoid it is by making an open and firm commitment that we will treat all of our customers the same way we treated them when we were trying to land their business in the first place."

    Norm Brodsky said this in his acticle, Street Smarts: How to Lose Customers, in July's issue of Inc Magazine. He uses the decorating industry as his example and talks about how, when we customer begin to feel locked in, they get turned off. While I'm writing this, it seems like an easy fix. Don't lock them in. However, this also goes back to the relationship with the vendor in any business or industry.

    Customer to don't expect the service to change. Keeping customers, especially the good ones, takes alot of time, money, and attention. These customers are well worth it however. These are the customers that will qauntify your service and pricing and know when they are not getting the good deal that they used to.

    I want to say that at Cafe Evoke, I hope to run the place in a proactive state. I do not want to react to upset customers but keep them excited about what we are doing and where we are going. I think this will keep us from losing our customers.

    ~~be bold

    ...a thought by Cafe Evoke Coffee Catering at 7/08/2005 06:02:00 AM

    Comments on "It's About Your Customers"

     

    Anonymous Darrin Dickey said ... (7/08/2005 07:12:00 AM) : 

    Keeping customers can be a challenge sometimes. They want consistent service, but they also want to know they're appreciated. If you simply do the same thing over and over for years, they begin to feel ignored - even if that "same thing" is good service.

    I recently dumped Sprint as my cell phone service provider. They weren't bad and they weren't expensive. But after three years with them, they hadn't given me any additional reasons to stay. The service I had when I left was exactly the service I had when I first signed up. There were no incentives to buy a new phone. (Although there were attempts to entice me to buy a new phone at a discounted price if I'd lock myself into a contract - which I didn't have at the time - with higher rates.) There were no "Thanks for being a great customer over the last three years" cards.

    Basically, I left because I no longer felt appreciated. Everyone wants to feel needed - even customers.

     

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