Trends in Small Businesses

Anita Campbell over at Small Business Trends talks about the trends laid out in the white paper. "This white paper originated from an observation and a supposition by Jim Baum, a highly active and successful Morris, Illinois small, independent retailer. His observation was that macro and micro trends affect the small independent entrepreneur differently than their large competitors. His supposition is if small independents could just step back, take a deep breath and think about what's really happening, what's changing and what's just over the horizon, they might act differently. They might change how they do things. They might experiment more to take advantage of new emerging opportunities. They might see solutions more clearly. They might find new ways to connect more closely to their marketplace." This paper maps out several trends including a few that are major points in Cafe Evoke.. 1. Personalization--knowing the customers name, birthday, etc. Being able to make this their coffeehouse and shake their hand each time they come in. 2. Community Activism--protecting the values in the community There are many others that are listed. Head on over and check out this list.. ~~be bold