Believe the Hype?

I have been writing at A Thought Over Coffee going on 10 full months. I began this blog in hopes that I could gain some help and support for my first business start-up and get off and running on two feet. I have gained more than that! As this has been a dream of mine for sometime and I have spent the past 1-2 years working on the plans for Cafe Evoke, as it comes close to signing the lease and getting started, you begin to think about other things. I talk about Cafe Evoke a lot. Everyone I meet comes away with a knowledge (and a business card) of our vision and goals for the Cafe and people seem excited. We were contacted by the local rep for One.org to host meetings for the campaign here in Bozeman. We have had people from coffee related businesses get excited enough about what we are doing to look into employment. Word of mouth-evangelistic-marketing has been a priority for my wife and I since we have moved here but I never really expected the excitement of people I have met in town that don't even know me. I have realized that you cannot base your projections on the hype. You have to continue to pursue your goals and not "sit up" as we would say in the cycling world. This is a mountain top finish and people are on the sidelines cheering me on as I climb. They like what we are doing, they will probably even come in a few times, but they do not have the same commitment to Evoke that I do. We have to learn to serve our customers, listen to what they want, and no matter how much verbal praise we get, we have to continue to market Evoke and be proactive with our intentions. I believe people are sincere but I feel that you have to take this type of support and expect people to back off a bit when the time comes to really step up. We are a community coffee and art house and no matter how much peopel support it, my wife and I will be the biggest fans and expect the most out of it. No one will like Evoke as much as Jenni and me. We are excited to have the lease signed and anxious to hear back from our bank regarding our loan. Thank you for your continued support as we push ahead and please keep your comments coming as I learn from them every day. ~~be bold