Reading List

I just finished Effective and Essential Marketing for the Specialty Coffee Retailer by Bruce Milletto of Bellissimo Coffee InfoGroup (you can purchase this book here) last week. This is a great read for all coffee shops, bars, drive thru's, and kiosks. He talks about everything from print media, to the internet, to working with employees, to the layout of your cafe -- all of which are important aspects of your marketing plan. He gives great tips to increase your bottom line and advice that will keep you from running into dead ends with your coffee house. This book will be on that I keep close by and will use it again and again while looking for new avenues to get the word out about Cafe Evoke. I have now started on a book by Kenneth Davids called Espresso: Ultimate Coffee..Second edition. (You can buy this book here as well.) From the first chapter, this book is proving to be a great read. From the back of the book: The popularity of espresso, coffee at its purest and most intense, has grown exponentially in tea past decade. In this revised edition of his book on ultimate coffee, Kenneth Davids provides a lucid, engaging examination of espresso's lore, legend, and culture. A finalist for the James Beard Award upon its original publication, Espresso is the perfect introduction to the world of specialty coffee. I have been picking up as much as I can from books about coffee and this is going to be a nice addition to the books I have read so far. I have a few others that are on my immediate list of must reads that I will talk about as I get closer to the end of this one. If you are looking for information about the specialty coffee industry or just want a handle on this passionate drink, pick up these books. You will be happy you did. ...be bold