To Measure Success

The Entrepreneurial Mind talks today about the measure of success. It is often assumed by the uninformed that the only reason for becoming an entrepreneur is to make a lot of money. While making money is clearly a fundamental goal for entrepreneurs, profit is the only metric they use to measure their success. Just ask any entrepreneur how their business is going and you will begin to see the richness of how they measure their successes. For some entrepreneurs, success is measured by the jobs they create. When I was asked about our business, the number of employees we had grown to was always at least part of my answer. My partners and I took pride in creating good jobs in an industry that was not always kind to its workers. I agree that while we want to make a lot of money and be financially well off, there is more to what we, at Cafe Evoke, are doing. I want this place to be a difference maker. We want to provide people with the best in fairly traded and organic coffees and teas, a place to help people grow as a community, and a place that will be known for taking care of coffee producing countries. We will measure success by where we stand in all of these things. We will strive to be included in the "Best of Bozeman" and to have regulars. How will you measure success? I hope there is more to it than strictly money. ..be bold Tagged: Cafe Evoke, Bozeman, success