Bogert Farmers Market Recap

As I talked about yesterday, last night was a first time at the Bogert Farmers Market in Bozeman. We met many great people and had a good time serving coffee. Was this a success? We are trying to figure out the best way to assess this opportunity. For coffee sales? For advertising and marketing? For practice? It is clear that we are not going to make big money in coffee sales at an outdoor summer event in Bozeman. We are trying to add some warm weather items to our menu which should lead to better sales but not enough to really make the event worth the 7 hours of work this event calls for (including set up and tear down time). We are looking at these events as a way to get visibility. People might not be interested one night but very interested the next week. You have to be there to show that you are consistent and ready to serve. What I like about it is that it is a community event that helps raise support for Bogert Park -- a park that is great for the area. We are going to try to get a spot at the Gallatin Valley Farmers Market that takes place on Saturday mornings starting July 9th and see how that one works as well. This is a morning event and should prove to be a better sales time for us. As it stands today, we will be at the July 4th Bogert Market but the rest of the summer is still up in the air until we decide what the pros and cons of doing this event are. We will be pushing our whole bean sales at the next event and also try some different marketing approaches. This is all part of our attempt to break into the market in Bozeman. You win some and you loose some. This is all part of the marketing game we are playing. More to come later... ..be bold. Tagged: cafe evoke, catering, coffee, tea, espresso, bozeman, montana, bogert farmers market