What's Happening Today

I was "sick" today at my full time job in order to get a few things done. We are in the midst of a storm of marketing. We are in our 5th or 6th week of Cafe Evoke Catering and we are finally beginning to see a bit of interest from several groups around town. While we have created much of this interest with mailers and phone calls, it is good for us to be able to send pricing and packages out to people. Today will be very busy for me as I try to cram about a week's worth of work into a day. Here is what is on my list: 1. Complete last week's financial reports 2. Update our bank account registers 3. Head to City Hall to complete business license application 4. Finalize application for Farmers Market 5. Set up order with our roaster 6. Purchase price boards for cash bar situations 7. Complete ad application for Montana Bride 8. Work on a location for a photo shoot (or our set up for ads and "press kit" 9. Call director of the Sweet Pea Festival about serving the Ball All of these things should be done by the end of the day today. Most are phone calls which can be done from our office at home. Some of this marketing is taking me out of my comfort zone. I have never really been good at making cold calls and selling myself to anyone. I have learned a lot in the past several weeks and am gaining knowledge and confidence each time I make one of these calls. I think the main thing that helps me is confidence in our service. If you are having problems marketing your self -- this is really what you are doing with a small business -- take a look back at what you are offering. Work on building confidence and security in knowing that you have something important, something that is filling a niche in the market, and something that people can use. The more I realize that, the better I feel about making these calls. This has not been an easy road -- harder than I really expected really. We are pushing on and we will see results soon! ..be bold. Tagged: cafe evoke, catering, sweet pea festival, art, bozeman, montana, coffee, tea, espresso