Finalized Marketing Plans

Yesterday ended up being pretty product as I sat in my office hoping for some fresh new snow to fall on Bozeman. I met with the Bozeman Daily Chronicle to find out what advertising channels might with for Cafe Evoke Coffee Catering. It was a whirl-wind of a meeting where she just told me all the options, gave me price sheets, and told me to get back with her (I now have much homework). Here is what I am thinking: 1. A 3" or 4" ad in At Home Magazine's directory -- 23,000 copies distributed all over the valley. 2. A 1/6 page color ad in Balance Magazine (a magazine for women) 3. A 1/4 page color ad in the special GVIBA section that will give us a free editorial next to our ad of the same size. While I have not yet figured out what we are going to be spending on our advertising for the rest of the year and going into 2007, I think all of these will provide us with ample coverage of the valley and get our information in front of the women of the community. We just finalized our booth for the 2007 Bridal Affair to be held at the Gallatin Valley Mall and we are excited. We will have a booth in the main hall with free espresso drinks and also one in the tasting/fashion show area. I am meeting with Alice to sign/review the contracts for our directory listing today at 2:30 which will finalize that channel as well. Figuring out where to spend your marketing/advertising dollars is not an easy task. I feel that we have done a good job so far in finding avenues to reach our target market. We have created systems that will allow us to track each ad (coupons, etc) so that in the future, we can better tailor or decisions. ..be bold Tagged: cafe evoke, coffee catering, coffee, espresso, tea, bozeman, montana, marketing