What is your market?

For the past several months, I have been trying to figure out what our market really is here in Bozeman -- who really wants coffee catering, who can afford it, and how do we get to them. Coffee Catering is really getting popular around the country as an althernative to an open bar and also for those that are interested in throwing parties with a unique twist. I am online every day looking at other companies around and feel that our set up (equipment), service, and quality are amongst the highest out there. That does not get us business as you all know. We need to be sure we are getting into the pockets of the community. We have defined our target market as woman, weddings and corporations. We have began to tailor our marketing dollars to only these areas and are going to begin a very big push (more to come on this very soon). We are particpating in bridal shows in which we will set up our equipment and serve free coffee in hopes to book events on that same day. We are advertising in papers that woman mostly read and have our ad coming out in the yellow pages next fall. We also have our Montana Bride ad coming out any day now which will get our name and information in front of many brides to be that will be getting married in Bozeman. We are also going to begin offering airpot coffee service in which we brew coffee and take it to businesses for meetings, etc. I hope this opens more doors for us. This will be a big thing for us to offer to businesses around Bozeman and Big Sky. The money is not as good for this service but the fact that the prep time is so short, it should only ad to our services -- and bottom line. Sometimes you have to create your market. Yes, being the first to enter this market is nice but it certainly makes the road difficult. I like to think of it as a backcountry ski day. Someone has to cut the trail on the way up. It is hard and will wear you out. What is the benifit of this? First tracks on the way down. That is what we are doing with Cafe Evoke Catering -- carving our way for the future. We have to educate people and tell them what coffee catering really is. We have to show them that they want and need us at their events. We will be doing many things that we have not done before which will lead to things we have never had before -- business, customers, community. This blog is going to change corse in a matter of weeks. It will be honest and show the struggles this "big push" will cause. It will also be an exciting time to see what happens when we carry out our plans for serving the community of Bozeman Montana the best tea, coffee, and espresso the industry has to offer. ..be bold Tagged: cafe evoke, coffee catering, coffee, espresso, tea, bozeman, montana