What have we been doing?

Ah, I'm glad you asked. We have been busy with Cafe Evoke Catering for the past month and things have gone really well. We decided to take Q1 (January through April) to work on marketing and industry placement. We are coming up on our 1 year anniversary (I know, can you believe we started catering last April?) and it will be important to either see great progress or have a "plan B." That is what Q1 is all about for us. Goals We are at the end of January in this process and I could not be happier with the results so far.I set a goal for $5,000.00 in events booked this quarter and we are on our way. To date, we have about $1,700.00 booked with another $1,000.00 or so in the final process. How We Got Here As I said before, January has been a busy one for Cafe Evoke Catering. This month has been all about weddings, bridal showers, and other types of events of this category. (February will begin our push into the corporate world in Bozeman.) We participated in two great events - A Bridal Affaire and Ever After - that put us in front of hundreds of brides and their families. Bozeman has many people come to get married from all across the US and even abroad so these events were a great way for us to meet as many of those as possible. At both of these events, we sponsored a drawing for a free event of no more than 20 quests. At this event, we plan to use our "small set up" that I can do by my self -- keeping payroll down. The idea behind this was to drive our word of mouth marketing and to get names, contact information, and wedding dates from as many people as possible so that we can send follow ups. We received 125 entrants across both events and picked two winners -- one from each show. Our first print ad came out at the beginning of the month in Montana Bride. I have not had anyone state that as their referral yet so we will see. I have learned alot since putting that ad in the book, however, and know what I will do differently next time. The Plan We still have quite a bit to do to get caught up with the month. Here is what is on my "to-do" list: 1. Finish handwritten "thank you's" to all people who entered our drawings at the bridal shows. 2. Layout buget for the rest of Q1 3. Design marketing campaign for corporate Bozeman 4. Set up new Syrup vendor 5. Get office cleaned and all invoices/customer files/etc organized and put away. Again, we are on a roll here and want to keep at it. April will come soon but we are still on track with our "plan A" (more to come on other plans later). ..be bold Tagged: cafe evoke, coffee catering, coffee, espresso, tea, bozeman, montana