About Cafe Evoke Catering

    Café Evoke Catering's mission is more than coffee; it is a passionate interaction with the local and global communities. We use Fair Trade Certified products whenever we can. When Café Evoke Catering is at your event, rest assured your coffee, tea, and espresso is Fair Trade Certified.

    When you hire one of our Baristas, you are getting a trained professional who is passionate about coffee from the bean to the cup. We strive to give each and every one of our clients the personal attention that is deserved.

    Please contact us today for booking and package information. You can email us through our website or call 405-517-0517.

    Thank you for choosing a Fair Trade coffee catering company. We look forward to a long friendship.

    ..be bold (Oh, and tell your friends!)







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Thursday, February 01, 2007

The Cafe Evoke Catering Press Kit

While I covered much of what has been going on with Cafe Evoke Catering during the month of January, one of our big completions was our press kit. I am happy with how they turned out but have some great ideas for the second run.

These press kits are designed to be not only a marketing tool but a reminder to our future clients about our business and what we are are all about. Each press kit is made up of...

  • White two pocket folder with our logo (above) on the front
  • An introduction letter saying thanks and what to expect in the packet
  • A list of organizations that we are a part of (Bozeman Chamber of Commerce, GVIBA, and the SCAA)
  • A list of about 10 references
  • Two of our brochures
  • A guide to all of our package options
  • and a business card

    We have had great response from these press kits from clients and other vendors alike. It is a good idea for us to have something to hand out to people or put in the mail as it gives the customer something to look at while we are talking about their event and what package will work best for them.

    We also have nice postcard sized "thank-you" cards that we hand write and send to people after a referral or for coming to our booth at any of the bridal fairs we have attended. I talked about these yesterday as well. I really think this will be a nice touch to the rest of our presentation and hope that it shows that we are a personal company providing personal service.

    I think these kits will be even more important as we beginning the marketing strategies for February as we will be focusing on the corporate market in Bozeman, Montana. There are about 3 large scale companies here that people always say I we should contact. I have sent information to them but these kits will have more of an impact.

    ...be bold

    Tagged: , , , , , ,

    • ...a thought by Cafe Evoke Coffee Catering at 2/01/2007 04:49:00 PM

    Comments on "The Cafe Evoke Catering Press Kit"

     

    Blogger mtnman said ... (2/02/2007 07:38:00 AM) : 

    This sounds like a marketing kit, not a press kit. I think it is achieving its purpose, but a reporter would need a lot more info to write a story on your business. Congrats on your growing success though.

     

    Blogger Jason Duncan said ... (2/02/2007 08:16:00 AM) : 

    You are exactly right. I think they would fall into that catagory.

    My background is in music business and we would send kits to venues that included much of what we put in ours (space needs, photos, references, song lists, past performances, etc).

    I do think you are right, however, and they are more of a marketing kit. Maybe a "press kit" to give to some journalists would be a good idea!

    Thanks for the comment.

    ..be bold

     

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