A New Vision for Cafe Evoke Catering

We are about to embark on a journey to create a new vision for Cafe Evoke Catering. When we started this company last April in Bozeman, Montana, we somewhat created it in the shadow of our hopeful startup - Cafe Evoke, a coffee house. I think it was a good start for us but could we really focus on the catering business when all of our planning, identity, and visions were for a totally different business? April 1st will begin a month of serious planning and evaluation. I plan to create what will ultimately be a new business plan for Cafe Evoke Catering. We have already created new logo's for this company (the one you see on the right side of this blog) which is a start but we need more. We need to really think about and answer the following questions.. 1. Where are we headed? 2. What type of growth can we expect? 3. What types of marketing do we need to explore? 4. What market is best for us? 5. What are our goals and benchmarks? 6. How will Cafe Evoke Catering help us reach personal goals in life? 7. What is our true target market? 8. What is our exit strategy? 9. What legacy do we want to leave behind? 10. How to we give back to the communities that have given to us? Over the course of the next month and a half, I will be taking each of these questions (and probably more) and really dissecting them to find real answers. I will be posting on each of them as I go through this new vision process and I hope it helps some of you understand what we are going through. I believe in Coffee Catering and the future the segment has in the grand idea of specialty coffee. I believe that Cafe Evoke Catering can set the bar for all coffee catering companies in the country. I believe that Cafe Evoke Catering is in the top 5% of all coffee catering companies that have been started so far based on knowledge, desire, service, preparation, and design. What we need now is a plan on how to get from where we are now to the top of our game. We need to create a way to get business and get our information out to the people who will use our service. This will not be an easy task but one that will make or break our company. Cafe Evoke is not just another coffee company. We want to fuel people's ability to create and interact. We want to serve people the best specialty coffee, prepared to the highest standards. This plan will allow us to get to our goals. I found my favorite definition of "EVOKE" a few months ago and I hope to use it in my planning process: "...to produce or suggest through artistry and imagination a vivid impression of reality" On April 1st, we begin on really creating a new vision for Cafe Evoke Catering. As always, I will be as open and honest as I can. I love your feedback and comments as I go through projects like this so anything you have will be welcomed. ...be bold Tagged: cafe evoke, coffee catering, coffee, espresso, tea, bozeman, montana, business The Global Exchange Fair Trade Store is your Online Source for Socially Conscious Gifts