About Cafe Evoke Catering

    Café Evoke Catering's mission is more than coffee; it is a passionate interaction with the local and global communities. We use Fair Trade Certified products whenever we can. When Café Evoke Catering is at your event, rest assured your coffee, tea, and espresso is Fair Trade Certified.

    When you hire one of our Baristas, you are getting a trained professional who is passionate about coffee from the bean to the cup. We strive to give each and every one of our clients the personal attention that is deserved.

    Please contact us today for booking and package information. You can email us through our website or call 405-517-0517.

    Thank you for choosing a Fair Trade coffee catering company. We look forward to a long friendship.

    ..be bold (Oh, and tell your friends!)







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Friday, April 27, 2007

Pestering, Badgering – No, We're Selling.

We got quite a few sales leads last January from the two bridal events that Café Evoke was a part of. Since that time, I have been sending letters, media kits, leaving messages, and sending emails trying to convert a few of them. I have been spacing these things in about 3 week intervals with really not much luck.

So, we were talking about when to call it quits on these sales leads. If people have received our media kit, two follow up letters, an email and a phone call and still have not gotten back with us, do we continue on with them?

Selling is all about timing. If you put yourself in front of a person – they may or may not be interested right at that moment so it is good to keep after them. While we have not been yelled at by anyone for following up, we do not want to be the company in Bozeman that keeps going after the dead horse.

Right now, I am doing everything I can to get more leads but they have been few and far between over the past several weeks. We may need to invest in a print ad or radio underwriting to try and get to more people. As of now, we are using the following:
  • Google AdWords (without a website to back these, they are pretty useless)
  • Montana Bride (has not converted. I think our ad was too small)
  • Facebook (I started this campaign yesterday)
  • MySpace (I started this last week)
  • The Yellow Pages (Will not be out until November, 2007)
  • Media Kits (we send these to everyone)
    • I think we are doing a good job with our positioning but we need business. That is the bottom line. These sales leads are now on a thin rope and we do not want to create a bad taste in their mouths about Café Evoke Catering.

    We need to get our word out there. That is one reason I am working on the website again. That will allow us to advertise in more places because we will have that backing. CaféEvoke.com will be a sales rep for us, it will tell our story, and give information about our products and services.

    I will also be revisiting other ad venues and trying to figure out how to take Café Evoke Catering to the next level. We will make many of our decisions at the end of May so until then, it will be plan, plan, plan.


    ...be bold

    Tagged: , , , , , ,


    The Global Exchange Fair Trade Store is your Online Source for Socially Conscious Gifts

    ...a thought by Cafe Evoke Coffee Catering at 4/27/2007 05:49:00 AM

    Comments on "Pestering, Badgering – No, We're Selling."

     

    Anonymous Bill said ... (5/01/2007 06:04:00 AM) : 

    Sorry if you've already posted this, but have you considered trying to network with some wedding and event planners? I wonder if any would be interested in including Cafe Evoke Catering as part of a package they put together. I don't know if some type of incentive or commission is ethical here, but just another thought.

    Great job on the blog...

    -Bill

     

    Blogger Jason Duncan said ... (5/02/2007 07:46:00 AM) : 

    Hey Bill,

    We have actually been sending out media kits and letters to all event planners, caterers, and party supply stores all over the valley. One catering company has been very helpful along with one major party supply rental company. Other than that, no bites.

    We are still pushing it, however, and will continue to contact these groups.

    Great idea.

    .be bold

     

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