Cafe Evoke Catering | An Update

Over the past few weeks, I have been plugging away and getting ready for a series of meetings that will be taking place at the end of this month. I have been trying to answer some big questions about our business and how will we break out of this shell we have been in and really take over the Bozeman catering market. The main things I was working include: 1. Where are we headed? 2. What type of growth can we expect? 3. What types of marketing do we need to explore? 4. What market is best for us? 5. What are our goals and benchmarks? 6. How will Cafe Evoke Catering help us reach personal goals in life? 7. What is our true target market? 8. What is our exit strategy? 9. What legacy do we want to leave behind? 10. How to we give back to the communities that have given to us? Much of this will be answered in our updated business plan. This will be version two of the Cafe Evoke Catering Plan and I am happy with our ability to keep re-visiting the plan as we grow and mature in our market. I have been reviewing our last year of marketing and industry placement and feel that we have done everything correctly. The thing we need to do now is follow our plan which should take us through the next year and a half or so which will then put us at a position to begin another rewrite. I am banking on several word of mouth referrals from June's weddings. We have 5 or 6 booked already and will need those to at least get us a few more sales leads as our current leads are becoming thin. So, it is more "paperwork" and future planning for me until June 1st. We are fine tuning our systems to try and come up with a flawless booking policy and procedure. All of this should lead to a much better ability to find a lead, create a relationship, and convert a new client. On a side note, Evoke (the coffee house), is still rumbling in our heads as well. I will have much more on that as we move forward. ...be bold Tagged: cafe evoke, coffee catering, coffee, espresso, tea, bozeman, montana The Global Exchange Fair Trade Store is your Online Source for Socially Conscious Gifts