We've GOT to create buzz!

So, I finally realized that our best bet for marketing is word-of-mouth. The fact that we are a new concept to Bozeman, Montana is one of the main reasons. We have a few major issues to address with our marketing and advertising including: Educate people on what a coffee caterer does Educate people on how pricing work and be able to defend our prices Educate people about the flexibility hiring us brings to their event (as far as creative, unique, and original catering ideas) While print ads, radio spots, and press releases are important for many businesses including, for the most part, ours - our main problem has been that people have no idea what we do, period. The great thing about word of mouth marketing is that it FREE, expirence driving marketing. What do I mean by that? Well, people come to an event where Cafe Evoke is set up to serve the best in Certified Fair Trade and Organic coffee, tea, and espresso drinks and see our set up in action. You can't get better visibility than that. They then understand that we can do that same thing at their next event. They find out that our service is the best around and that we care about each event as if it was our own. We have to be perfect everytime we are at an event. Why? Because we have to create and plant in people's minds that we are here and are available. We want them to go and talk about us as the best service in Bozeman. Now, we must figure out how to create that buzz and learn all we can about it. A friend of mine bought me this book, The Anatomy of Buzz, which I began reading last night. My hope is that once I am finished, I will be able to create a plan of attack - or a roadmap for how Cafe Evoke Coffee Catering can create buzz. I can send out infomration to potential clients all day long that tells about how great our service, product, preperation, and value is to them but I don't want to. I want our customers and their guests to do that for me. We need to create a referral program that really drives this. We need to build a reference sheet that is flawless. We need to drive others to refer us to their friends and to talk about Cafe Evoke Catering. That is my mission. I want to make people excited. I have learned from expirence that when you are very excited about something, you tell everyone you know. That is what I want to create. The more we talk we get, the better. On the flip side, everyone knows that when you had a bad expirence, you also tell everyone. That is why we need to be perfect at each event. So far, I think we are standing on our good foot. We have gone the extra mile to be sure that each customer we have is happy and satified. Well, I am now making this "extra mile" the norm. It is time to go beyond that. ...be bold Tagged: cafe evoke, coffee catering, coffee, espresso, tea, bozeman, montana The Global Exchange Fair Trade Store is your Online Source for Socially Conscious Gifts