Cafe Evoke's Future in Bozeman, Montana

What is our future here? We hope bright and successful. As I have been talking about over the past few weeks, we are in the process of figuring out what the future of Cafe Evoke Catering is. We have had a great time in Bozeman but things are not picking up very quickly. What makes this a hard decision is that we have only been in business for a year and a half - much shorter than we really need to break even or really get our roots set in Bozeman. The problem is that we are way behind projections as far as profitability and with no change visible in the immediate future, we are forced to begin looking for other options - basically putting one of our exit strategies to use. Did I think we would have to do that this early in the life of Cafe Evoke Catering? Not at all. I think I am a visionary. I like to think about the impact of our business, how success it will be, how it will be a way to serve people and get the word out about quality coffee and how so many hands are in the process. I also need to be flexible and smart with our money, time, and investment with Cafe Evoke Catering. Moving markets to one that could prove to be successful (we are not moving there blind - I promise) is not failing. It is knowing your industry, your business, and when to make these types of changes. That is how I am looking at this situation. Bozeman has been great to us and we have done everything we can do to get to this marketing - personal selling, print ads, bridal shows, referral programs, mailers, etc. Is it over, not yet. We have until March to really make a decision but if Oklahoma looks good after our time there (which I will talk about tomorrow in detail) we will make the move. It is going to be hard to leave, however, but something that we have to be willing to do if we want to make Cafe Evoke Catering work. There is a lot we can do with this company and we think it is one that can and will make an impact for coffee and the regions in which is it is grown. Our future in Bozeman in unknown at this point. Very soon, though, we will have more "answers" for Cafe Evoke Catering. ...be bold Tagged: cafe evoke, coffee catering, coffee, espresso, tea, bozeman, montana