I have to talk about it - don't I?

When I was in high school in Edmond Oklahoma, there was not a Starbucks to be seen - seriously. Now, they are everywhere. In fact, I found this site that gives pictures and locations of every Starbucks in town. This image shows a few of them in the Oklahoma City area but not even close to every location. I stopped by the one close to my parents house (the lack of quality coffee in this area is incredible - more on that later) and saw the sign talking about being closed to "perfect the art of espresso" or something like that. I was thinking about that on my way home and was pretty excited that they would be taking the time to really learn espresso. I then began to think about it more. I have heard from several people that the company is planning on putting Marzocco machines back in each store which would be cool and training would be needed. But now, they still have super automatic machines. What training (on espresso most specifically) is needed? The barista must keep the machine filled with espresso but that is about it when it comes to espresso. The machine grinds, tamps, doses, and pulls the shots automatically. All the barista is left with is the milk (which from what I have seen needs to be talked about). So, what are they going to be talking about? I give them credit for taking the time to train but it almost seems like they are using this time as a marketing ploy. I mean, how many indie shops around do training? Most of them I would say. Do they close early for this? No, they have a training machine in the back or do it after hours (or, believe it or not, do it during shift!). I think about all the press this is getting. I think this day of closing is more about getting people to believe they are really taking a step forward (and maybe they are) and not really about espresso. But hey, if for nothing else, maybe they will begin to get their barista to think about espresso for more than a $7.00 per hour pay check. Go get um lead baristas of Starbucks. Train away. ...be bold Tagged: cafe evoke, coffee catering, coffee, espresso, tea, oklahoma, oklahoma city The Global Exchange Fair Trade Store is your Online Source for Socially Conscious Gifts