Evoke: It is who we are!

On Monday, I had to make some decisions that instantly effected us as a business. I hinted around at this a few days ago and the time finally came. As a new business, you hate turning away clients. In fact, I think it is safe to say that most small businesses will go above and beyond their normal line of products and services to satisfy their customer. Evoke is not any different but where do you draw the line? If you remember. we bought a Granita Machine last summer for a customer and really have not used it much since. So, when we were presented with an account that wanted milkshakes, smoothies, and blended coffee drinks as the main service and coffee as a secondary option. we faced the same problem. Evoke is a coffee company. One that we hope ends up being a leader in the Specialty Coffee Industry. We are the only coffee caterers (last time we checked) that are members of the Specialty Coffee Association of America and are doing everything we can to promote quality. We have been trying hard to figure out who we are. I figured it out this week. We are Evoke. People are not hiring us because we can make a killer chocolate milkshake. They hire us because we have the best baristas, the best espresso extraction, a unique style, and great customer relations. That is who we are. We now know that we have to do things that keep us in that same school. So, we made our first decision. I think in the long run it will put us on the right foot - at least I hope so. ...be bold Tagged: cafe evoke, coffee catering, coffee, espresso, tea, oklahoma, oklahoma city The Global Exchange Fair Trade Store is your Online Source for Socially Conscious Gifts