What is the answer to this puzzle?

We have been working almost 3 years on Cafe Evoke Catering. With each month that goes by, we find ourselves wondering what we are missing. What is that one thing that will push this idea over the top? That one thing that will allow Cafe Evoke Catering to stand on the mountain of coffee caterers as being an asset to our industry, our niche and most importantly our community? We know that the idea of a coffee catering business is a great one. We have seen other companies take it and run with it. And, as I have talked about before, what is more specialty than specialty coffee catering? There is this little brain teaser that has been haunting me lately. It is one of those that you know the answer is right there you just can't get to it. If you have not tried this, here is your chance to really understand what I am talking about. In the below text, how many "F's" do you see? FINISHED FILES ARE THE RE- SULT OF YEARS OF SCIENTIF- IC STUDY COMBINED WITH THE EXPERIENCE OF YEARS. I have taken this quiz before and even knew the answer but time and time again, I come up with the wrong one! That is what we are talking about! We know that the answer to the formula for a successful coffee catering company - dedicated to being a leader in the specialty coffee industry - is right in front of us. We just need to focus in and find out what it is. Is it new package options? Is it a new way to promote the business? Is it a different way of thinking about coffee catering entirely? New marketing material? New ways of naming our packages? A street team? What?? So, in the coming weeks, we will set out to try and figure this out. I say this like we will have the correct answer - we won't. It will be trail and error. It will be market tests and research. One way or another, we will beat this teaser and realize that the correct answer is 6 F's in the puzzle - every time! ...be bold