It's Advertising

You have to remember, there is only 1 (maybe 2) billboard in Bozeman. There are some on the Interstate but not in town. I do not think that we would have gone to that level for advertising -- not yet anyway -- so the second best option was to do the trailer and/or my car. We went with the trailer first and it looks great. The idea was to have something that people would be able to see. The problem we are having is that we are the first (and only to my knowledge) coffee catering company in Montana. We get asked all the time what we actually do and when we explain it to people, they get very excited. We have already had one call for information from the trailer and if the party gets booked, we are 1/3 of the way to paying for it. We want to attract phone calls so that we can send photos, prices, and references. This not only helps us books parties, it also gives us contact information for future marketing campaigns. I like to think of it as "putting your business card in the jar for a free lunch." Every time someone calls and asked me to send them information, I have an email address to add to my files. While I do not intend to send these people spam email, I do plan to send them updates and specials as we create them. My car will be next and it will be great to have this rolling advertising each and every day. We have also done with with our travel mugs. They are white and really stand out when people use them. We give these out to anyone that books an event as a "thank you" but are also trying to get as many people to use them as we know (want one? let me know!). The more we can have our name, brand, and identity out in public, the better off we will be. Again, the whole idea here is to stir up questions and curiosity. We will keep plugging away at this market and saturate it the best we can. To use, that means educating the public on what a coffee catering company really does and how it all works. Not only is this the most unique service available for events in Montana, it is also the best coffee service in the state. ..be bold Tagged: cafe evoke, coffee catering, coffee, espresso, tea, bozeman, montana, marketing